When thinking about your digital marketing strategy, many factors should come into play. Your website should be polished first and foremost, but then you need to consider the content on your website. Crafting an effective video marketing strategy is a great way to earn more website traffic and potentially new customers. People like watching videos as long as they have the right components in them. Here’s your ultimate guide to creating a video marketing strategy that will work for your business.

Set A Goal For Every Video You Create

Every business video you create should have a specific goal you want to reach. You can also set overall goals for your video collection over a longer period of time. But what should those goals entail? It could be as simple as collecting a certain number of views on a video. Or you may want to get a handful of new email or YouTube subscribers. Every video should have a purpose and you should keep that purpose in mind while creating the content. 

Identify Your Target Audience

While it may be tempting to create a business video for a large audience, it’s usually not the most effective video marketing strategy. Instead, think about your target audience and what they want to watch. When a consumer watches a video that relates to their situation, they’ll be more likely to watch another one of your videos or read the other content you have. You could earn a new social media follower and potentially even create a loyal customer. Think about the problems your products or services solve. Then tailor your videos to explain those problems and demonstrate how your products or services are the solutions.

Where Should You Post Your Videos?

Where you post your business video is just as important as the content within the video. The concept of SEO marketing should be a strong consideration, especially when you post videos on YouTube. The first thing many business owners do is create a YouTube channel to try to earn subscribers. But you also need to have videos posted on your website, in your email marketing campaigns, and on other social media platforms to gain exposure. Think about the platforms your customers use the most and focus on those.

Track And Analyze Key Metrics

Every video marketing strategy is more effective when key metrics are tracked and analyzed. Viewership is one of the first metrics to look at. If people aren’t watching your videos, then you need to change something in your strategy. But if you’re getting views, then you might want to look at how many times a particular video is shared. Also, consider how many people visited your website after watching your video. Everyone’s business strategy is unique, so consider your overall goals and determine which metrics are most relevant for you to track.

Think Outside The Box With Your Videos

Not many people will watch videos that appear to be an advertisement for your products. You only have a few seconds to interest a customer before they will stop watching and move on to something else. Connecting with your audience immediately is the secret to creating an effective video marketing strategy. Consumers want to know you have their best interests in mind and can help them improve their lives in certain ways with your products or services. When you can relate to your customers through your videos, you’ll have a powerful marketing strategy.

Short Videos Can Help Boost Website Traffic

The best videos are short and to the point, depending on the content. The goal should be to give consumers enough information in your video to compel them to visit your website to learn more. Doing so will boost your website traffic and potentially lead to more sales. Be consistent when you post new videos also so people know when to expect them.

Make Your Videos Watchable Without Sound

Many people take a mental break at work and watch a few videos on their computers or phones. The problem is they can’t have sound on in these types of situations. To ensure your videos are effective for as many people as possible, create it where sound isn’t required to understand it. You can do this by creating captions or by doing more demonstrations than talking. 

Every Video Should Work Well On Multiple Devices

You never know how your consumers will watch your content, but you should assume multiple devices will be used. Your videos should be easily viewable on computers, tablets, phones, and other mobile devices. Not only will this help your SEO marketing, but it will also increase the views you receive on your videos as a whole. Nothing is more frustrating for a consumer to be interested in watching a video on their phone, only to find out that it’s only visible on half of their screen.

Your video marketing strategy could be the missing piece to earning new customers. Our team at iwebcontent can help fine-tune your video marketing strategy or even help you create it from scratch. There’s a lot that goes into creating a business video, but when done correctly, it’s well worth the effort. Don’t hesitate to contact us to schedule a consultation with our team and see how we can help your business.