Jewelry business owners have plenty of marketing strategies to consider to help their business stand out. There’s no one-size-fits-all strategy for every business, however. When it comes to jewelry store marketing, putting a plan in place is essential. When you set specific goals, you can adjust your marketing plan around those goals to ensure you stay on the right track. Whether you’re just starting your business or you’ve been established for a while, here are some jewelry store marketing tactics that can help your business sparkle and shine.

Make Your Website Shopper-Friendly

When consumers visit a website, they don’t want to take too much time figuring out what to do. Easy navigation links are essential and you should have plenty of them. If a customer is looking for engagement rings, then make the link to your selection easy to find. In addition to simple navigation, your website should be easy on the eyes as well. This means avoiding big chunks of text that are unattractive. There should be plenty of white space with attractive images and just the right amount of text to give customers the information they need about a specific product.

Utilize The Power Of Social Media Marketing

Every jewelry store owner should have social media marketing as one of their top strategies. Millions of people are on various social media platforms every day, so you can gain a great deal of exposure. Specifically for a jewelry business, Pinterest is the ideal platform to focus on. Be sure to post high-quality images of your sparkly jewelry that is sure to attract anyone interested. Maximize your social media marketing strategy by including links to your website to earn more organic traffic as well.

Email Marketing Campaigns Can Be Very Valuable

While email marketing might seem outdated, it’s still one of the top strategies to consider. When you develop an email marketing campaign, be sure to set goals and know exactly what you want to accomplish. No one wants to be spammed with a bunch of emails selling the jewelry. Instead, use your email marketing campaign to connect with your customers, tell them about your business, and simply keep your business at the top of their minds. 

Boost Your Visibility With SEO

Search engine optimization (SEO) should be a priority to keep your jewelry business ahead of the competition. Research keywords your customers might search for and include them in your content. Everything from your landing pages to your blog posts and anything in between should use relevant keywords so Google will put your site higher in the search results. Utilize local SEO as well so customers know where to find you and what areas you serve.

Consider Working With Social Media Influencers

If you’re looking for a unique jewelry store marketing strategy, then consider partnering with a social media influencer. This is a person who is widely known in the social media world and can promote your jewelry on their large platform. The influencer should align with your values, niche, and target audience, so be selective throughout the process. You may need to provide some free jewelry or payment in exchange for their assistance, but the sales you get in return could be well worth it.

Manage Your Online Reputation Closely

When people look for a jewelry store to shop at, they will likely begin their search online. Online reviews are important in the eyes of consumers and many of them will base their decision on whether to visit your store or not on the reviews you’ve received. Positive reviews are always helpful for your jewelry store marketing efforts. However, negative reviews can also be positive as long as you handle the review appropriately. Respond to the customer publicly and resolve the issue professionally and you’ll earn a positive reputation.

Always Use High-Quality Images On Your Website

Your jewelry needs to look amazing on your website. Every image you upload should be of the highest quality possible to highlight the sparkle and shine it produces. Even though you may offer online ordering, chances are many of your customers will visit your store to see jewelry in person before buying. But if your website doesn’t give them anything to be excited about, then they likely won’t visit.

Partner With Digital Marketing Experts To Boost Your Jewelry Business

Putting together the perfect jewelry store marketing strategy can be challenging for many reasons. Hours of research are required to find your target audience, what keywords they use, and what will attract them to your store. Then creating content regularly can take time and effort. When you partner with digital marketing experts, a lot of this work can be done for you. You can be involved as little or as much as you want with your jewelry store marketing. And if you want to just focus on your customers and running your business, you can do that while the marketing experts keep customers coming to your store.

When you work with our jewelry store marketing experts at iwebcontent, you’ll quickly see the benefits we can provide. Our goal is to give you the time needed to run your business the way you want to, while we keep customers coming to your website and store. If you’re ready to take your jewelry store marketing efforts to the next level, contact us to schedule a consultation and learn more about our team and services.