How Color Plays a Role in Attracting Your Audience
When designing a website, one of the biggest areas companies focus on is the content they offer through their site. They understand the importance of providing readers with valuable information, which is why they often hire web content writing services to create compelling content that attracts more readers. However, your website requires more than just great content to reach your target audience. Your web content services can also help you make the best choices for designing your website.
Favorite Colors
Everyone has their favorite color. If you ask a selection of random people, you will likely get a wide range of answers, from the primary colors to various shades of those colors. Understanding a little about the types of colors that are most attractive to your prospective audience can help you design a website that attracts more visitors. For instance, did you know the top favorite color for both men and women is blue? Using a variation of blue for your website offers a neutral site that appeals to both genders. However, there are other colors at the top of the list for different genders. Women are more likely to prefer purple with red and green close behind. The next two colors for men are also red and green, but purple is nowhere to be found.
Bright or Soft Colors
Another major difference between the genders is the type of color you choose. During the course of experimenting with color preferences for men and women, it was discovered that light and dark colors carried the same level of appeal among all individuals. However, women were found to enjoy softer colors, while men preferred bright colors.
Tints and Shades
The terms tints and shades are often used interchangeably. However, in the world of art, the two terms mean different things. To create a tint from a color, you must add white to lighten the color. Adding black to a color creates varying shades. Similar to the preferences between bright and soft colors, women tend to prefer tints, and men favor the darker shades.
Don’t Give Your Site a Cheap Look
In addition to being concerned about choosing colors that appeal to your target audience, it is also important for your web content services to determine which colors viewers consider to be “cheap.” This is not the image you want for your website. If your website primarily uses bright yellow or muddy brown, chances are, Internet visitors are more likely to turn to your competitors who use other colors that are stronger or more appealing.
Identifying Colors
While it plays little role in which colors you choose for your site, it can be useful to understand one of the major differences between how men and women see colors. If you show the same range of colors to a man and a women and ask what color each one is, you are likely to receive different answers. For instance, men have a tendency to see colors in simpler terms. Even when viewing several shades of red, they will call each one red. However, when you show that same range of reds to women, they are more likely to name them specifically, such as maroon, cherry and cayenne.
When you are working on your website, you might focus more on what your web content writing service can offer. However, it is also important to look at your website design and determine if any changes need to be made to become more appealing to your target audience. Your web content services may be able to provide or recommend these services to you in addition to their writing services.
If you are interested in changing the look of your website, contact us. We can help you choose the right options to make your website more appealing to your visitors.
