Are you as proud of your website as you are of your kids, your car or your company? Has keeping up with digital marketing trends and techniques been keeping you up at night? Or were you perfectly happy to launch it and leave it for the past several years? Here’s a test. How do you […]
Cream rises to the top. That’s one of the reasons Google worked the Panda update into their core algorithm–to identify the best of the best in every search category. What followed was a period of readjustment, whereby content marketing standards were raised and scrutiny was applied. Many websites fell by the wayside: they just didn’t […]
Winning over new customers is important, but so is keeping them. After you bring them into the fold, how can you make them family? Video marketing for business opens up an exciting world of possibilities for connecting with present and future customers. It’s an easy way to introduce the players, plans and philosophy behind a […]
I get a lot of my news online. During all the recent hurricane and earthquake coverage, I read my chosen article with interest until I came to a video, which I immediately clicked on. In many cases, I became so interested and informed I never returned to the text. Videos are that powerful. We want […]
Are you meme amenable? If the term hasn’t made it into your lexicon, you may not ‘get it’ right away. In fact, you may think memes are about as appropriate as your kids’ drawings or pets’ pictures in business marketing. Maybe some Millenial on your team has suggested it would be cool to use memes […]
If you don’t know what a meme is, you’re not alone. especially if you’re looking for a definition and examples to fit the needs of business meme marketing. Simply put, memes are more than just an all-caps font, called Impact, in conjunction with a memorable image. Memes should be ideas that resonate with a certain segment of […]
You’ve undoubtedly just finished reading my compelling last blog, “How To Use eBooks to Gain New Customers.” While I await my Pulitzer (okay, I won’t hold my breath), I thought we could explore the next logical question: what topic should you write about? Take a few minutes to think about that. If something jumps into […]
“It is better to give than receive” still has far-reaching, universal appeal. We’re going to borrow this ancient advice to demonstrate the benefits of a profitable content marketing strategy–offering an ebook. People tire easily of being sold something, regardless of how much they need it. Learning something new or necessary, on the other hand, holds […]
Ah, publicity! Pure gold in promotional currency. Catching the interest of the right writers, editors and producers who can, in turn, amplify your news to thousands of their readers, viewers and followers is an art, science and quid pro quo proposition. The media needs constant new content and businesses who launch a website need the […]
Do you have a favorite tool? Garlic press for making salad dressing? Needlenose pliers for getting into tight spots? How about a telescoping window washer with squeegee? I’ve been using my wonderful weed popper this summer to eradicate pesky dallisgrass. There’s a social media marketing tool (see where this is going?) that works like a […]