There’s a lot to be said about striking while the season is hot. Readers enjoy articles about what’s relevant to them right now. Of-the-moment seasonal topics can bring an influx of first-time traffic. For blog writers seeking something to talk about, there’s no place like here for the holidays.  The Most Wonderful Times of […]
Behold the blank page. Virgin territory or a blog writer’s worst nightmare? How does a blocked blogger get all the ingenious ideas from inside his or her head onto the stark screen when the Word Muse just won’t materialize? Thankfully there are many tried-and-true thought starters to help the transition. Granted, coming up with original, […]
Don’t Lose Sight of Your Citations They’re not footnotes in a college term paper or a ticket for letting your grass grow too tall. Citations, as related to website marketing, are mentions of your business in directories based on your location. More importantly, they are a key influencer of the ranking algorithms in Google and […]
Some job titles are funnier than others. We once thought Potato Purchaser, Campbell Soup Company, Creamy Soup Division was hilarious. Today, public relations pros are called Brand Warriors or Evangelists. Managers are Thought Leaders. The HR person is Chief People Herder. While these digital age designations sound silly, they are, of course, bestowed sparingly on […]
Have you ever dashed into a store to pick up something and found yourself leaving an hour later? That’s a great store. You found interesting new things to look at, stimulating ideas to try at home and friendly people who shared their know how. That’s what we want for your website. In Part 1, we […]
Have you ever taken the kids to grandma’s house and heard them complain there’s nothing to do there…it’s boring? Imagine a visitor coming to your website and feeling the same way. Site content writers spend a whole lot of time determining what appeals to a particular target audience and how to increase their involvement. Much […]
10 Web Content Tips For Calling Attention to Your Call To Action When you’ve decided what you want to communicate and have a real kicker call to action, you’re ready to learn some of the many ways to make those words work. Tie in with the Rest of the Content Whether it’s site content, blog […]
Getting others to do what you want. Simple, right? Kids pick up their clothes when you remind them, dogs stop barking when you shake your finger and little old drivers speed up when you honk. Ask and you shall receive. Apply those same lukewarm gestures to your content marketing and you might as well turn […]
Boggled by Blogging? What a funny word, blog. Where did it originate? One day we hear it, next we’re supposed to have one. That’s enough to bog down anyone’s momentum adding yet one more business initiative we need to make time for. In the late 90s, the practice of making periodic entries or keeping a […]
Blogging is writing and writing can be intimidating. Even with self-correcting spelling and grammar, non-English majors sometimes find themselves at a loss for words. That’s when companies elect to work with a blog writing service to generate relevant topics and develop a series of articles to be rolled out weekly on the client’s website. We […]