In the past, marketing was split into two major categories: Business to Business (B2B) or Business to Customer (B2C). These two elements of advertising were designed to reach a specific type of audience to help businesses succeed. While these terms still exist in the inbound marketing world, web content writers and social media writers often […]
The blog has become an important component for many business websites. Through published content, companies attempt to establish themselves as experts in their industries. When these businesses hire a content writing service for their web content writing, the legalities can often be an afterthought, if you think of it at all. However, the content for […]
Many businesses place a great emphasis on the number of sales their content marketing plan generates. While this seems like the ideal way to measure success, it is often best to focus on the number of clicks your website receives instead of worrying about the conversions. After all, you can’t get more sales if people […]
If you don’t know how much traffic your website is generating, you can’t determine whether your online business is successful. For this reason, the use of a tool like Google Analytics becomes a powerful ally, helping you identify your strengths and weaknesses and making adjustments to your content marketing strategy to improve traffic numbers. Understanding […]
Whether you work with an article writing service or you create your own content, it can be overwhelming when you hear certain content marketing terminology you don’t understand. A failure to understand these terms can lead to less traffic and reduced search engine rankings. In order to more effectively reach your target audience, you need […]
If your primary focus is on sales, your web content writing needs to use specific words that attract the attention of your readers and lead them to consider making a purchase from your company. However, it is also important to find ways to attract potential customers without overwhelming them with an abundance of sales language. […]
One of the first interactions your target audience has is through your website. Even if you have a physical location, many individuals will look for a company online. For this reason, it is important to hire a content marketing firm that can help you brand your business. If you don’t properly brand your website, your […]
We have already discussed a number of content marketing terms to help individuals who are not familiar with them learn more about this area of business marketing. Even if you work with content writers to create your content, it is critical to understand many of the terms used so you can remain a part […]
In order to make sure the right audience has access to your content, it is important to understand their demographics. A successful inbound marketing plan will look at specific information about your customers, including their age, sex, location, marital status and more. Much of this information is easy to obtain; however, if you want to […]
When you or your article writing service creates blog posts, there are two basic types of content: dated content and evergreen content. While having posts that reflect current information, such as sales or news related stories, is significant, most of the content you write for your blog and other aspects of your content marketing should […]