Building a website is a labor-intensive process, and one requiring the efforts of many people from website designers to a content writing service to craft the words on the site. Once a website is finished, many business owners may feel inclined to heave a sigh of relief, feeling the hard work is over. However, in […]
What Exactly is a Case Study? The case study, sometimes referred to as a case history or success story, is a specially created report that highlights a specific business or industry-related problem and then illustrates in detail how a particular product or service solved the problem. It can be used as part of your existing […]
Trying to build a marketing strategy from the ground up is no easy task. That’s true regardless of the business you’re in, but for those building home improvement websites, it can be even more difficult to break into the market. A quick Google search for a construction website will show you tens of thousands of […]
As a small business owner, you’ve likely already come to the realization that you need a website. An increasing number of customers and clients are searching for what they need online rather than through traditional methods. That means you need to be able to provide them a resource they can use to learn more about […]
As someone who works in the world of accounting, you know a lot about numbers. So let’s talk numbers. According to Google in 2019, approximately 75% of all search traffic came from Google. However, about 91% of all pages on the Internet never get any organic traffic from Google, and that’s in large part because […]
Any contractor that’s been in the home improvement game for a while knows that times have changed. Not too long ago, a home improvement company’s biggest source of new customers was referrals and word-of-mouth. People in need of a new deck talked to neighbors to find out who’d installed their deck or folks would ask […]
In the highly interconnected virtual marketplace we work in these days, knowing how to write persuasive content as a small business owner – or hiring a skilled, professional content writer who can get the job done right – is a business essential. Every time I sit down to write copy as a part of my […]
In today’s age of digital marketing, online advertising, and keyword analytics, it is vitally important to stay on top of your competition by writing killer content. This is essential whether or not you are your own content writer or have a staff of website copywriters on your payroll. Regardless of how beautifully designed your website […]