For a B2B Content Strategy, Linkedin Can’t Be Beat! Here’s Why… Some of us in the B2B content marketing field, and we’re not naming names here, have been a little concerned about the utility of social media with regard to generating leads. With multiple changes to Facebook, Twitter, and Google+ algorithms, who can blame the […]
Your Competitors & Customers Are Definitely on YouTube Here’s Why Did you know the very first video uploaded to YouTube was way back in April of 2005? The video, featuring one of the site’s founders at a zoo, was simply titled “me at the zoo.” Since then, the platform founded by a few former PayPal […]
Facebook ads may seem like an unlikely place for B2B advertising. But, depending on your products or services, Facebook may be just the place to engage with other businesses related to yours with the goal of generating leads. LinkedIn and Google may be the biggest names in the B2B business, but Facebook’s unique tools allow […]
If having a good physique is important to you, you work out regularly with a mix of activities like weight lifting, running, biking, and yoga. Afterward, you look good, you feel good, and you know your appearance attracts attention. Inbound marketing is a similar kind of phenomena. What is Inbound Marketing? Inbound marketing is the […]
Like most small business owners, you likely do not have the market cornered for your particular product or service. In fact, there is probably a slew of other companies vying for the same target audience. So how do you stand out above your competition? The first step is to identify who your local competitors are […]
With Internet marketing exploding in the past decade, driving traffic to your website has become a complex, tactical undertaking. Even if you have the best content writers on the web, they are useless if you don’t have a solid content marketing plan. In fact, many businesses these days are hiring SEO content services to stay […]
Unsure about social media marketing? We make it our business to be in the know. (pronounced like Us-y)
Here you are again, staring blankly at your computer screen. You have done a good job as a content writer for your company’s blog. But how much content writing can one person come up with? If you have found yourself in this situation, we have good news for you. Regardless of whether or not you […]
“Style” in the context of writing for social media marketing often has two different definitions. The first is that recognizable je ne sais quoi that identifies someone or something as fashionable, fun, in the know and on the go. As in, “Lady Gaga has a certain style about her.” The second is the more mundane […]
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