Landing pages are one of the most effective inbound marketing tools businesses can use today. With the right web content writing service, you can create a compelling landing page that attracts traffic and encourages readers to fill out the form on the page, helping you generate more leads. However, many companies don’t have the knowledge or experience to create a successful landing page, requiring the assistance of experienced web content writers.
Set One Goal for Your Landing Page
One of the biggest mistakes companies make when creating a landing page is not setting any goals or using the same page for multiple purposes. If you want your page to be successful, it is important to choose just one goal. If you want to achieve multiple objectives, it is best to design more than one landing page. Selecting just one target for your page will increase the chances of generating leads. Your visitors won’t even consider filling out the form if your intent is unclear.
Use Attractive Web Design
The content your web content writers create is important to your success, but the actual design of the page is also vital. Use contrasting colors that attract attention. Make sure any buttons or forms stand out so it attracts the eye of your viewers. Place your logo in a prominent location on the page and avoid using too many images that create a cluttered feel. The goal with landing pages is to keep it as simple as possible.
Make It Interesting
No one is going to continue reading if your web content writing service creates boring content. Before you launch your landing page, talk to your web content writers about your goals to give them topic ideas. The primary focus should be on making the content interesting. This will keep traffic flowing to the page and increase the chances of more individuals filling out the form. After all, the overall intent of creating this type of page is to generate leads. If people aren’t staying on the page long enough to finish reading, they won’t fill out the form.
Use Sharing Buttons
Internet users today love to share content they enjoy with family and friends. If you want to further expand your reach without putting forth additional effort, include sharing buttons on your landing page. This will enable individuals who like what they read and think they know someone else who can benefit from what you offer to share it easily with their family and friends. With the simple click of a button, you will reach even more individuals who may not otherwise have found your page.
Landing pages often aren’t the first thing your web content writing service provides. Chances are they have already created web content and blog posts to help you promote your site. Therefore, it is important to make sure your web content writers maintain the same voice throughout your landing page. Making sure your content writing is consistent will ensure proper branding and assure your readers know the landing page belongs to you. This will encourage more individuals to fill out the form.
Don’t Make False Promises
Many landing pages promise something to the readers. These will vary depending on the goals of your company. However, it can be tempting to make your company sound even better than it is. Unfortunately, consumers often realize these guarantees are not what they seem to be and may stop doing business with you. To ensure you build a solid reputation among your readers, make sure you can follow through with everything you promise.
Offer Something in Exchange for Information
Internet users are often irritated by spam and telemarketing phone calls they receive. This makes them less likely to fill out a form if they aren’t getting anything in return. They don’t want to set themselves up for unwanted emails or phone calls. For this reason, it is imperative to offer something of value in exchange for entering their contact information. An eBook is one of the most common choices. However, a coupon or discount code can often be just as effective. Think about what your customers want and offer it to them.
Landing pages are effective methods of inbound marketing if you handle them correctly. Finding a web content writing service that offers this product in their marketing plan can help you design a quality page that generates more leads. When your web content writers follow these guidelines, the odds of a successful outcome increase.
If you are looking for help designing a successful landing page, contact us. We can help you create a page that drives traffic and generates leads.