Images Increase the Psychological Impact of Your Content Marketing Strategy
Many people are visual learners and will develop an impression of your website based on the images they see. While creating great content writing for websites is still essential, the images you choose can play a major role in the success of your website. A professional blog writing service can help you select the right photos to have a positive psychological impact on your readers.
Tell a Story
Most website content writing services work hard to tell your story through the words they use. This is still a critical element of your content marketing strategy, but it shouldn’t be your only focus. A high quality article writing service should also know how to use images to supplement the story and attract the attention of your readers. When people see images on your website, they use them to make a connection with you. Using the right images will ensure everyone gets the message, even if they don’t read the entire piece.
Evolve Your Brand
A web page content writer understands the importance of evolving your brand and making sure people easily recognize you. While most people think of building a brand by choosing a logo, colors and a slogan, there’s more to it than that. Your blog is one place where your branding isn’t as evident as it can be in your other marketing efforts. The images your professional blog writing service chooses to accompany each of your blog posts will tell your readers a lot about your business. This is why it’s so important to choose quality images that fit with what you have to say.
Where to Find Images
If you want to make the best impression on your readers, it’s important to know where to find images that will have a positive impact on your readers. Following are some of the most effective options.
Stock Photos
Stock photos can be a valuable resource when used properly. Some people feel stock photos are too generic and are easy for readers to spot; however, if you use a good resource, you will find an amazing array of images that can portray the message you want to share with your readers through imagery.
Screenshots
Though not ideal for use in blog posts, website content writing services often use screenshots as a way to share important information with readers. These are particularly useful when you are offering how-to advice to your readers. It can also add authenticity to any points you are trying to make.
Charts and Graphs
Another option for portraying information in a more visual way is to add charts or similar graphics to your blog posts and site content. These images are information rich and can allow your readers to glance over the page and still gain some of the same information as someone who may have read the entire article.
Personal Photos
Depending on your subject matter, personal photos can be a good way to share the message with your readers. You may take a picture of something meaningful to you that relates to the subject matter or you may wish to share one of your experiences to make an emotional connection with your readers. The key here is the personal touch these pictures can provide.
Still Shots
We all have favorite movies or have seen television shows with scenes that really spoke to us. You can tap into the power of the familiar and use still shots from popular movies and television shows to express your point. Make sure the pictures are relevant to what you’re discussing with your readers.
Infographics
Content writing for websites is about more than the written words. Infographics have quickly grown in popularity, creating a concise, interesting way to visually portray the information you want to share. These images are so effective, a web page content writer may use one in place of written content.
Comics
A short cartoon can be a fun way to portray a message and lend a little humor to just about any subject. These comics can supplement a blog post or webpage or spice up a newsletter. They can even be used in place of other types of content to creatively share a shorter message with readers.
The options for creative images are practically endless, limited only by your imagination. There are many sources for these images; the key is finding pictures that portray your message and help your readers truly understand what they read.
If you’re looking for a high quality article writing service to help you use images to their fullest, contact us. We can create the written content and pair it with high-quality images to appeal to your readers.
