Small Businesses Should Be Using Video as Part of Their Content Marketing Plan
The attention span of Internet users has grown shorter over the years. While some users will still read through written content, more individuals prefer to watch videos or look at images to obtain the information they’re looking for. For this reason, your content marketing plan needs to include a visual strategy. Effective video content marketing will help you bring in more users and will ensure you make the most of your online presence.
Growing Numbers
The number of people who will watch a content marketing video has grown dramatically in recent years. In fact, as of 2012, almost 71 percent of Internet users have watched videos online. Every year, this number has steadily grown, making video an important element for your content marketing strategy. With the high number of individuals who are turning to videos to get the information they need, it’s essential to make sure you satisfy that need by creating a steady stream of quality content.
A Positive Impact for Your Business
Not all businesses have made the transition to using video in their content strategy. However, for those businesses that have made the switch, the change has been remarkable. While 93 percent of marketers claim to be using video in their marketing strategies, about 82 percent have confirmed they have experienced positive effects as a result. This means companies that aren’t using video as a method of marketing their business are missing out.
Improve the Understanding of Your Business
Depending on your industry, your customers may need help understanding some of the products or services you offer. With the use of a content marketing video, you will find it’s much easier to show your customers and prospects what you do versus explaining it to them in writing. When video is part of your content marketing plan, more of your customers will fully understand what you can do for them.
Keep Their Attention
Attracting an audience is just one small part of your content marketing strategy. Once those viewers are on your site, it’s important to keep them there for as long as possible and bring them back in the future. One of the best ways to accomplish this task today is to use videos as a method of maintaining their attention. With more than 2/3 of Internet users watching a majority of every video they play, you can’t go wrong with a high-quality video.
An Effective Way to Intrigue Viewers
Videos can be informative and spark interest in your viewers. In fact, evidence shows about 71 percent of Internet users will search for something they just saw in a video. This means video is a great way to introduce your prospective customers to your latest products or services and show them how they work. After they watch your video, they are more likely to search your website for more information, especially if they are interested in making a purchase. This makes a content marketing video an important conversion tool you can rely on.
YouTube Is a Major Website
If you’re like many other Internet users, chances are you’ve visited YouTube at least once this month, if not weekly or daily. The good news is you’re not alone. YouTube brings in more than one billion different visitors every month. Even if you reach a small fraction of these viewers, the results will be astonishing. You could easily reach a major segment of your target audience just by posting a few videos every month.
A Powerful Search Factor
The search engines are constantly changing their algorithms to keep up with what users want from businesses. Today, video content marketing has become one of the most valuable search engine optimization tools. These videos will help your website rank better and ensure you bring more traffic to your site through organic searches.
Your content marketing strategy needs to include video if you want your business to be successful. Video content marketing is one of the latest trends, but it has quickly grown to encompass the highest demand among users. If you aren’t using video already, it’s likely you are falling behind your competitors and it’s time to catch up.
If you’re looking for a company to help add video to your content marketing plan, contact us. We can help you create effective videos that help you attract and keep customers.
