Congratulations. You’re in business. There’s more than enough demand for what you supply. People like you, they really do. They like your personality, your philosophy and they love your products. So, what now? Time to push your cart into the digital marketplace, that mysterious world inside your computer where much of today’s business takes place. […]
Every quarter, the Oxford English Dictionary officially welcomes a new list of words and phrases into the English language. From the obvious to the obscure, every utterance is captured and considered for inclusion in the venerated dictionary. Before I review a few of the 2018 first-quarter winners, a word about how these lexical lucky-ones originate. […]
The French have a phrase for it: Le mot juste. This translates to the perfect word. Precise. Exact. Quintessential. In marketing, French or otherwise, the right word or combination can move people, literally and figuratively, such as: Shop Small Eat More Chickin Just Do It! Used pointedly, words give purpose to plain talk. Urging someone […]
There’s a lot to be said about striking while the season is hot. Readers enjoy articles about what’s relevant to them right now. Of-the-moment seasonal topics can bring an influx of first-time traffic. For blog writers seeking something to talk about, there’s no place like here for the holidays.  The Most Wonderful Times of […]
Behold the blank page. Virgin territory or a blog writer’s worst nightmare? How does a blocked blogger get all the ingenious ideas from inside his or her head onto the stark screen when the Word Muse just won’t materialize? Thankfully there are many tried-and-true thought starters to help the transition. Granted, coming up with original, […]
Have you ever taken the kids to grandma’s house and heard them complain there’s nothing to do there…it’s boring? Imagine a visitor coming to your website and feeling the same way. Site content writers spend a whole lot of time determining what appeals to a particular target audience and how to increase their involvement. Much […]
10 Web Content Tips For Calling Attention to Your Call To Action When you’ve decided what you want to communicate and have a real kicker call to action, you’re ready to learn some of the many ways to make those words work. Tie in with the Rest of the Content Whether it’s site content, blog […]
