As we discussed in part one of this series, content marketing is filled with terminology that can be difficult to understand. When you are working with writing services, it can be useful to familiarize yourself with these terms so you know what is happening and can determine if your article writing service is doing their […]
When individuals turn to the Internet to look for a product, service or information, they usually go to their favorite search engine and enter a term that relates to what they are searching for. This is called a keyword. To bring individuals to your website, you need to ask your content writers or writing services […]
Landing pages are an important inbound marketing tool that builds leads and helps companies gather information on prospective customers. Simply drawing individuals to your lead-capturing form isn’t enough, though. You need a web content writer from writing services to help you create a landing page that will attract attention and encourage individuals to fill out […]
A blog can be one of the most effective inbound marketing tools you can use to promote your business. When you give your readers information through your blog, you establish yourself as an expert in your field and build trust among your potential customers. If you don’t have time to write the blogs yourself, a […]
Blogs can be one of the best inbound marketing tools you can use to boost your search engine rankings, generate more leads and bring more visitors to your website. Whether you are working with a web content writer from writing services or you write your blog posts on your own, it is important to make […]
Many websites spend so much time concentrating on their SEO copywriting that they forget that other features are just as important for attracting an audience. For instance, according to a survey of more than 600 content marketers that was conducted by Axxon, more than 78 percent of the companies surveyed plan to increase their video […]
Search engine optimization isn’t a static strategy that never changes. Instead, it is a fluid idea that is always changing as the search engines make alterations to the way they rank content. For this reason, it is important to maintain quality SEO copywriting by using a writing service that stays on top of the latest […]
Twitter has been a staple in social media marketing for many years, but in 2013, it underwent several changes that made it an effective tool to use for businesses. Whether you use a custom writing service to provide your Twitter updates or you do them yourself, it is important to learn about these Twitter updates […]
Search engine optimization (SEO) has been important in making websites more visible to their intended audience through the search engines. This remains an important part of web content marketing, even though the way it has been used has changed and will continue to change. When websites are looking to better position themselves in the search […]
The law field is often difficult for the average individual to understand. This can make it difficult for them to really connect to your law firm and make the decision to work with you when they need representation. Your web content writing needs to reach out to your audience and connect with them on a […]