If you’ve been using the same marketing strategy for your skincare or beauty brand for a little while, it may be in need of a makeover. Trends change over time, and what people were looking for in their beauty products just a few months ago may not be what they’re in search of today. However, […]
In the process of building your website, you’ve learned the importance of having quality blog content. A good blog draws people in, shows people you’re an authority and someone they can trust, and keeps people coming back to your site. But it’s one thing to know the benefits of blogging – it’s another thing to […]
Crafting an engaging, well-written blog article takes time – time spent researching keywords, developing the topic, writing the article, and of course, time editing and refining it for your readers. It only makes sense you would want to make the most of this time investment. Fortunately, your blog can be an incredible resource to turn […]
The world is much different today than twenty years ago, or even five years ago. Title companies used to rely on word of mouth for customers or got their business by working directly with real estate agents. But today’s tech-savvy home buyers have changed the playing field and, in turn, changed the basic strategies behind […]
A picture is worth a thousand words, and a well-designed logo might just be worth even more than that. Just think about the logos that spring to mind when you think about some of your favorite brands. From an iconic red bullseye to a green mermaid and an unforgettable set of golden arches, there are […]
If yours is like many healthcare organizations, it might be in need of a little resuscitation – at least when it comes to medical marketing. Across the board, numerous industries are beginning to adopt social media into their marketing strategies. However, as of today most within the healthcare industry still believe their marketing efforts, and […]
It happens to all of us now and again. We get bitten by the DIY bug and decide to take on a project. In my case, it was repainting the walls in my bedroom. Why wouldn’t I be able to paint a few walls? I was an art minor in college. I could handle something […]
In marketing, it can feel like every little change will have a significant impact on everything else in your marketing strategy. However, a lot of people have a tendency to place PPC marketing and SEO marketing in entirely different categories without even thinking about the possibility of one having any impact on the other. After […]
If you’re reading this right now, it’s possible you may have been asking this question: is blogging really worth it? Blog writing has been an industry standard for years when it comes to attracting clients and customers, and for good reason. Blogging is one of the oldest and best-known marketing tools, dating back to the […]
CBD products are everywhere right now, which is good and bad if you’re in the CBD business. Within the last several years, the industry has quite literally grown by over a hundred billion dollars. And that’s good because it means there is a booming market out there waiting to purchase your product. However, that also […]