Have you ever wondered where the phrase “content is king” comes from? It originates from an essay by Bill Gates written and published on the Microsoft website in January of 1996, and it remains as true now as it did over 20 years ago. Unfortunately for many in the digital marketing sphere, while content remains […]
Trying to build a marketing strategy from the ground up is no easy task. That’s true regardless of the business you’re in, but for those building home improvement websites, it can be even more difficult to break into the market. A quick Google search for a construction website will show you tens of thousands of […]
As a small business owner, you’ve likely already come to the realization that you need a website. An increasing number of customers and clients are searching for what they need online rather than through traditional methods. That means you need to be able to provide them a resource they can use to learn more about […]
As someone who works in the world of accounting, you know a lot about numbers. So let’s talk numbers. According to Google in 2019, approximately 75% of all search traffic came from Google. However, about 91% of all pages on the Internet never get any organic traffic from Google, and that’s in large part because […]
Having a great website is about more than just making sure your website looks good to potential visitors (though that’s certainly a bonus). During the web development process, there are several other tips you’ll want to consider. These include not-so-little details such as how web design factors into a site’s search engine rankings and its […]
As we all know, in the world of fashion, you’re either in or you’re out. That’s why having the proper branding is important, regardless of whether you’re a small local fashion retailer or you’re selling your product to people around the world. There are plenty of things to think about, such as having attractive photos […]
The golden arches, the red bullseye and the green mermaid… all iconic images belonging to some of the world’s most famous companies. However, even small businesses can benefit from good branding. While they may seem like unimportant details, things like your logo and your slogan all play a part in brand management. Branding makes you […]
Any contractor that’s been in the home improvement game for a while knows that times have changed. Not too long ago, a home improvement company’s biggest source of new customers was referrals and word-of-mouth. People in need of a new deck talked to neighbors to find out who’d installed their deck or folks would ask […]
Perhaps you’ve heard of these things called “citations” but still aren’t quite sure what they’re all about. That’s understandable, especially if you’re still fairly new to SEO marketing. But it’s important for you to know just how powerful citations are as a marketing tool. So we decided to write this article. First, A Definition: Citations […]
If it feels as if the halt of our economy has already lasted forever, there is an end in sight. There are many reasons for any business, regardless of their industry, to worry about both the short and long term effects of coronavirus and its economic effects. But this is precisely why it’s crucial to […]